Wednesday, December 10, 2014

What Does Your ZIP Code Say About You?

The other day I found out about a fascinating interactive website called Esri ZIP Lookup, which can give you some insight as to what your ZIP code says about you.

The Esri company compiles demographics data on population, income, employment, and consumer spending.  The website uses their Tapestry database, which organizes US residential neighborhoods into 67 segments based on their demographic and socioeconomic characteristics.

After you type in your ZIP code, the site shows you the top three segments that live in that code. For example, my neighborhood is composed of Savvy Suburbanites (21%), Soccer Moms (18%), and Professional Pride (16%).  The median household income for my ZIP code is above the county average, as is the population density, but the median age is right on target.

I thought that my section of the county was pretty homogeneous, but if you look one code to the south of us all of the numbers drop and the segments change. Go one code to the north and the numbers are higher and there's a different variety of segments.

Intriguing stuff.

Five years ago today: Solid As A Rock

7 comments:

  1. Interesting ... 21% American Dreamers, 14% Barrios Urbanos, 10% Soccer Moms.

    ReplyDelete
    Replies
    1. Do you think that sounds like a true reflection of your neighborhood?

      Delete
    2. I'm not sure. I may be blinded by living in a senior complex, but I thought the area was mostly old people. Maybe we're the "American Dreamers". I did think the word "Barrios Urbanos" was a nice way of saying high Hispanic population, which is the largest population in the entire Inland Empire area.

      Delete
  2. Interesting, wonder how accurate things like income would be.

    ReplyDelete
    Replies
    1. They didn't say where they drew their data from. (I suspect some of their sources are proprietary.)

      Delete
  3. Pretty spot-on except for the median age of 42. It's an older group out here. The description as Exurbanites (31%) even says that most are near retirement age living in homes without children.

    ReplyDelete
    Replies
    1. Interesting. You have a much larger demographic group than any of those in my area.

      Delete