The other day I found out about a fascinating interactive website called Esri ZIP Lookup, which can give you some insight as to what your ZIP code says about you.
The Esri company compiles demographics data on population, income, employment, and consumer spending. The website uses their Tapestry database, which organizes US residential neighborhoods into 67 segments based on their demographic and socioeconomic characteristics.
After you type in your ZIP code, the site shows you the top three segments that live in that code. For example, my neighborhood is composed of Savvy Suburbanites (21%), Soccer Moms (18%), and Professional Pride (16%). The median household income for my ZIP code is above the county average, as is the population density, but the median age is right on target.
I thought that my section of the county was pretty homogeneous, but if you look one code to the south of us all of the numbers drop and the segments change. Go one code to the north and the numbers are higher and there's a different variety of segments.
Five years ago today: Solid As A Rock