When I turned into the aisle I noticed just how many
different types of TP were on the shelf. Aldi carries very few name brands,
but that doesn't mean that they don't offer choices to their customers. Their
six store brands had posh and sophisticated names:
- Strong and Plush
- Ultra Strong
- Ultra Soft
- So Soft
- Thick and Soft
With the exception of the Essential brand, all of the labels proclaimed the contents were "premium" (whatever that means when the product is a long strip of white disposable paper rolled around a cardboard core).
I can never remember what brand I bought the last time, but I know that the size, weight, and ply vary greatly from one brand to another. I don't want something thin and itchy, but if the roll is too thick and fluffy it won't fit on the holder.
I stood in the aisle for a couple of minutes
trying to figure it out, then decided on a mid-price package of 18 rolls. Back
at home, I figured out that I had chosen the same brand last time. It was good enough for the past few months, and it will be good enough going forward.
Five years ago: Ventilation Competition