Friday, February 27, 2026

A Little Less Color In The World

I heard on the news this morning that Target will remove all cereals containing certified synthetic colors from its shelves by the end of May 2026, and Walmart has set a goal of doing the same with all their private label products by January 2027. All of a sudden the less than vibrant sprinkles I bought yesterday made sense.

nstead of the vibrantly colored and more visually appealing artificial dyes, these sprinkles are colored with beet juice, vegetable juice, annatto extract, spirulina extract, turmeric, beta-carotene, and paprika oleoresin.

I guess I will eventually get used to the muted ones.

Five years ago: Notify Me, Please

1 comment:

  1. Those are muted indeed, as you say. But healthier to eat, I guess.

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