Friday, February 27, 2026

A Little Less Color In The World

I heard on the news this morning that Target will remove all cereals containing certified synthetic colors from its shelves by the end of May 2026, and Walmart has set a goal of doing the same with all their private label products by January 2027. All of a sudden the less than vibrant sprinkles I bought yesterday made sense.

nstead of the vibrantly colored and more visually appealing artificial dyes, these sprinkles are colored with beet juice, vegetable juice, annatto extract, spirulina extract, turmeric, beta-carotene, and paprika oleoresin.

I guess I will eventually get used to the muted ones.

Five years ago: Notify Me, Please

20 comments:

  1. Those are muted indeed, as you say. But healthier to eat, I guess.

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    1. I only eat ingredients like this once or twice a year. In my world, artificial dyed sprinkles would be a splurge treat :-)

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  2. Muted yes, but a better choice indeed.

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  3. Even if muted but they look good! Natural colors are the best.

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    1. Thanks for stopping by and leaving a comment! I was just surprised at the color change.

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  4. Not as vibrant, but I'm sure they are healthier. Changes are coming I do believe.

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    1. I do agree with the emphasis on healthier food, but it seems like something that isn't a main ingredient (like sprinkles) could be exempted.

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  5. I sometimes feel choice is being eroded and that we live in a nanny world.

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    1. Yes! I would prefer to have a choice in what I eat.

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  6. Wow! This is great. Finally getting toxic substances out of our food supply. What a breakthrough for kids suffering from all the artificial coloring in simple foods.

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    1. I feel for kids who suffer with allergies, but in my opinion it would be nice to have both conventional and naturally dyed items to choose from.

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  7. Turmeric is supposed to be good for you.

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    1. I guarantee that the amount they used in the sprinkles doesn't provide any health benefit.

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  8. A great way to eat vegetables.
    God bless.

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    1. I am sure there are not real vegetables, but wouldn't it be nice if there was?

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  9. Replies
    1. In the past few days I have been looking at the baking section of every store I go in. The vast majority of them still have the vibrant decorations on the shelf.

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  10. I fancy the muted. Though I don't eat jimmies. They are fun to look at.

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