Most of the business evaluation work I do is for general or female-centered business. Tonight, though, I asked Hubby Tony to come with me and be the focus in a store that catered to males.
On the drive to the store I mentioned some of the things we'd be looking for in the visit. We walked in together, but after the associate greeted both of us she directed most of her attention towards Tony. It was fun to stand off to the side and listen as she told him about all the merchandise in the store.
When she was done we purchased one of the items she'd recommended, then left and compared notes.